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I’d love to hear your thoughts on _how_ good PMs move effectively, and efficiently, from uncovering Unknown Unknowns to prioritising and solving Known Knowns.

I often come back to Wald’s work in WW2 as a great example of how XFN consultation can help turn the problem over, and avoid ‘Known Unknown’ bikeshedding—focusing on learning more about the problems that fit within our worldview, at the expense of a wider and potentially more impactful framing.

But we have to trade that off against velocity and ‘getting shit done’ and, while experience breeds an intuition for anticipating dead-ends, rabbit-holes and diminishing returns, I wonder if there are any more tangible techniques or models…?

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